Built for Luxury,

Powered by Blockchain.

WEAR is a premium NFT platform, purpose built for luxury brands and contemporary artists.

Our ecosystem provides our brand partners a one-stop-shop solution to create products, curate experiences and a marketplace to sell them.

WEAR was formed in the midst of 2021’s pandemic, when crypto had gone mainstream and digital assets were rapidly gaining legitimacy on a global stage. Part of a vision to realize the collaborative ownership of Web 3.0, WEAR was intended to bridge the gap between physical and digital luxury, through innovative use of technologies such as blockchain and Augmented Reality.

Our vision is to develop a one-of-a-kind Web3 platform that offers global brands and creatives new business models and revenue streams —new storytelling channels, activations, and engagement.